INTERFACE AND DESIGN

Selected Works — Art Direction and Design portfolio of Aaron Stahl

Dale Jr. Limited Editions Series

With limited time, and fewer assets to promote the limited edition set of Dale Earndhart Jr. AMP Energy cans, four unique experiences plus some nice typography make up one slick micro site. Learn about Dale's #88 Chevy Impala and adidas fire suit, get your name printed onto a special fan designed race car and Fuel Your Passion for Jr. by voting on fan submitted videos.

for Tribal DDB

AMP Energy

Borrowing from natural user interfaces, the site is navigated by flicking a carousel of portal windows around a center axis. Users can then zoom in and out of the different worlds of each unique AMP Energy formula. Concept unused.

for Tribal DDB

AMP Yourself

We ask users to complete one simplel sentence, "I will be _______." Based on the user's input, this site dynamically generates a unique visual "Energy I.D." featuring artwork from illustrator Chuck Anderson and Flash legend Joshua Davis. The site also recommends one of four new products that best suits each individual. The individual I.D.s are then compiled into four evolving visualizers that represent each AMP Energy flavor.

for Tribal DDB

Pepsi Racing

The home of Jeff Gordon, pepsiracing.com needed to be scalable and easy to update. New features can easily be added, shuffled or deleted from a navigational belt along the bottom of the layout. Features include interactive video where visitors can walk in Jeff's shoes, a race schedule calendar with three-dimensional tracks and a fan forum.

for Tribal DDB

PepsiCo

Layout proposal for website re-design. Inspired by Steven Wood's Tag Galaxy and MSN's Spectra Visual Newsreader. Unused.

for Tribal DDB

ServiceLive

The redesign of this website allows users to conveniently find and hire professionals for home improvement projects. The homepage is simplified by taking out the 'about us' speak. In its place is a larger and more concise call to action to focus user actions and give quick access to the site's features. Users unsure of where to start can dabble in special features like a community news feed.

for Moroch Partners

McDonald's 1

Find Out What You're Craving and Gather Up a Few Bucks — a couple easy and engaging challenges to remind people to eat breakfast and have a good day. Work is fun.

for Moroch Partners

McDonald's 2

Day dragging? Using the Box2d Flash AS3 engine users are invited to "drag yourself to McDonald’s for Refreshment Recess and let your day out to play. Drop. Flip. Fling. Explore. And above all, have fun.

for Moroch Partners

Pure Fishing

In Progress.

for Moroch Partners

Jack Daniel's

The homepage of the new jackdaniels.com features an immersive interactive video where visitors can experience the attitude of one of the world's most iconic brands.

for Slingshot

Woodford Reserve

Sleek brand website with stunning photography, videos and men's style guide.

for Slingshot

Various Work

Here's a motley mix of stuff.

surprisingfacts.tv surprisingfacts.tv
Dr Pepper
Hartmann
Stables
Dew Underground
Dew Underground
Finlandia
Road Rewards
laquinta.com
drhorton.com

Thanks card

A quick message to all who attended Jack's first birthday fiesta bonanza extravaganza. Check out that awesome type!

© 2008 Aaron Stahl. Do not use without permission. aaron@interfaceanddesign.com

Peace out.